As originally appeared in Auto Remarketing Canada’s May/June issue.
Jessica Lo Basso
Director of Training and Development
What has been the top key to your success in automotive?
My journey in the automotive industry revolves around navigating the unknown, fostering relationships, and prioritizing customer centricity. Whether with dealer support staff or dealers directly, I aim to simplify pre- and post- sales interactions to encourage repeat business through seamless and reliable interactions. I believe in humanizing the automotive experience by simplifying processes, making information accessible, and building relationships with key figures who understand industry needs. Broadening my expertise across sectors has deepened my understanding of the dealership ecosystem, allowing me to align my strategies. This has provided me valuable insights that have shaped my journey in the automotive industry, transforming me from a novice to a confident industry advocate.
Cherry Morgan
Director, Consumer Experience
What has been the top key to your success in automotive?
I’ve witnessed a whirlwind of change in the industry, particularly in the last few years, but I’ve always been impressed by the highly skilled and focused professionals at its core. I’ve had the privilege of working with exceptionally talented individuals throughout my career, reinforcing the value of fostering a culture of collaboration. No two days are the same in this industry making effective teamwork, transparency, and trust paramount in navigating the complexities of an ever-evolving sector. Being part of an organization that prioritizes the integration of diverse viewpoints, I’ve consistently witnessed our ability to approach challenges with both agility and empathy. Looking forward, I’m excited to see where the industry goes and collaborate more with our industry partners.
